Empathy
Understand users' needs, behaviors, and pain points through research and empathy to design experiences that truly solve problems.
User ResearchMore About Me
I'm a UI/UX Designer with 10 years of experience creating user-centred digital products across SaaS, enterprise, e-commerce, retail, and real estate. I specialise in turning complex business challenges into intuitive, scalable experiences through research, strategy, and thoughtful design.
My background in software engineering gives me a practical understanding of product development, enabling me to collaborate seamlessly with cross-functional teams and design solutions that are both user-friendly and technically feasible.
Outside of work, I enjoy exploring emerging design trends, experimenting with AI-powered tools, and studying great digital products. I believe great design is about solving real problems, simplifying complexity, and creating experiences that deliver lasting value.
Tools & Skills
Figma
Photoshop
Canva
Claude
ChatGPT
HTML5
CSS3
JavaScript
React
Next.js
Bootstrap
Tailwind
Material UI
Git
GitHubDomains
Ten years across sectors with very different rules — what a marketplace has to prove is not what a clinical platform has to prove.
Work Experience
Across every team and project I've worked with, one principle has remained constant: deeply understand the problem before designing the solution. Thoughtful research, strategic thinking, and user-centered design have been the foundation of every successful product I've helped create.
Feb 2021 — Present
Mar 2018 — Dec 2020
May 2016 — Dec 2017
Design Philosophy
Great products are built by understanding people, aligning with business goals, and continuously improving through research, collaboration, and iteration. These principles guide every project I design.
Understand users' needs, behaviors, and pain points through research and empathy to design experiences that truly solve problems.
User ResearchBalance user needs with business objectives to create products that drive engagement, growth, and measurable outcomes.
StrategyDesign inclusive experiences that are usable by everyone, following accessibility best practices and WCAG standards.
WCAG AAUse research, analytics, usability testing, and real user feedback to validate decisions instead of relying on assumptions.
ValidationWork closely with product managers, developers, and stakeholders to create better products through shared knowledge and open communication.
TeamworkDesign is never finished. Iterate, test, learn, and refine continuously to create experiences that evolve with user needs.
IterationLet's Connect